Peak Incentive Performance

Sales comp that
scales with your
ambition

Incentive compensation design for PE-backed and growth-stage companies building sales teams that perform. Analytical rigor from a practicing leader, not a career consultant.

Start a Conversation See Services
Top 50 Sales Comp Leader · WorldatWork CSCP · 15+ Years in Sales Comp · IBM · Moody's · Equifax
Who We Serve

Built for companies at an inflection point

▲

PE-Backed Companies

Your operating partner needs sales comp professionalized to hit the growth thesis. We deliver fast, structured engagements that align incentives with your value creation plan.

◆

Growth-Stage Companies

You've outgrown the founder-designed comp plan. We build the incentive architecture that carries you from 10 reps to 100 without breaking.

Services

Project-based engagements, built for speed

Scoped, time-bound projects with clear deliverables. Typically 2 to 8 weeks from kickoff to handoff.

01

Comp Plan Design

Build your incentive architecture from the ground up, or redesign plans that aren't driving the right behaviors. Role-specific structures, pay mix modeling, and attainment curve design calibrated to your growth stage.

Plan Architecture Pay Mix Accelerators & Curves
02

Plan Diagnostic

Audit your existing comp plans for misalignment, cost exposure, and behavioral drift. Identify where you're overpaying for mediocrity or underpaying for excellence, with data-backed recommendations.

Cost Analysis Alignment Audit Risk Assessment
03

Commission Modeling

Quantitative simulation of plan outcomes before you go live. Sensitivity analysis across five key commission levers, scenario modeling at different attainment distributions, and financial exposure forecasting.

Lever Sensitivity Scenario Analysis Financial Modeling
04

Quota & Territory Design

The structural foundation that makes comp plans actually work. Data-driven quota allocation, territory balancing using performance variance analysis, and fair-share models your reps will trust.

Quota Setting Territory Balancing Performance Tiering
Approach

How engagements work

1

Diagnose

Understand your sales motion, growth stage, current comp structure, and where the pain is. Every engagement starts with data.

2

Model

Build quantitative models of plan alternatives. Simulate outcomes across attainment distributions before anything goes live.

3

Design

Architect the comp plan structure, mechanics, policies, and documentation. Built to scale, not just to ship.

4

Deliver

Hand off implementation-ready plans with communication materials, cost models, and rollout guidance your team can execute.

Why a practicing leader,
not a career consultant?

Most sales comp consultants left the operating world years ago. They advise from frameworks built on past experience. I design and run incentive programs every day at enterprise scale. The models I build for clients are the same ones I use to manage real P&L exposure, real attainment curves, and real sales behavior across multiple business units.

15+
Years in sales comp
$2B+
Company scale
5
Industries served
Leo Rocha - Founder of IncentPeak
About

Leo Rocha

I'm a Senior Director of Compensation at a $2B+ healthcare company, where I lead sales compensation design, executive comp, and commission strategy across multiple business units. I founded IncentPeak to bring that same practitioner rigor to PE-backed and growth-stage companies building their incentive systems for the first time.

My approach is rooted in quantitative modeling. I've developed original methodologies for performance-based team tiering using statistical variance analysis and published simulation research quantifying the financial sensitivity of five core commission plan levers. I'm not theorizing about comp design from the sideline. I'm building and running these systems every day at enterprise scale.

✓Recognized as a Top 50 Sales Compensation Leader
✓WorldatWork Certified Sales Compensation Professional (CSCP)
✓MBA, Brigham Young University (Finance & Strategy)
✓SalesGlobe Think Tank and WorldatWork conference contributor
✓Prior experience at IBM, Moody's, and Equifax
Get Started

Let's talk about your
comp challenge

Every engagement begins with a conversation. Tell me about your sales team, your growth stage, and where your current plan is falling short.